Wata ƙungiyar ƙwararru ta gabatar da ƙarara cewa kayan kwalliya na yau da kullun suna ɗauke da kashi 70% na farashin ta hanyar bincike, kuma mahimmancin kayan marufi a cikin tsarin OEM na kwalliya a bayyane yake. Tsarin samfura muhimmin ɓangare ne na gina alama kuma muhimmin ɓangare ne na sautin alama. Ana iya cewa bayyanar samfur yana ƙayyade ƙimar alama da kuma jin daɗin farko na masu amfani.

Tasirin bambancin kayan marufi ga alamar ba wai kawai hakan ba ne, har ma yana da alaƙa kai tsaye da farashi da riba a lokuta da yawa. Aƙalla haɗari da farashin jigilar kayayyaki suna ɗaya daga cikin abubuwan da dole ne a yi la'akari da su.

Don bayar da misali mai sauƙi: idan aka kwatanta da kwalaben gilashi, kwalaben filastik na iya rage farashin sufuri (nauyi mai sauƙi), ƙarancin kayan aiki (ƙarancin farashi), sauƙin bugawa a saman (don biyan buƙata), babu buƙatar tsaftacewa (jigilar kaya cikin sauri) da sauran fa'idodi, shi ya sa kamfanoni da yawa suka fi son filastik fiye da gilashi, duk da cewa gilashi na iya samun babban ƙimar alama.

A ƙarƙashin manufar cewa abokan ciniki suna ƙara mai da hankali kan ƙirar kayan marufi, don ƙirƙirar waɗannan kayan marufi masu ƙirƙira, masu sauƙi da karimci.